Opening a coffee shop is not only a profitable business, but also full, happy days. Coffee is a versatile drink, suitable for meeting with friends, energizing for a productive day at work, and for enjoying a quiet walk. The range of coffee drinks is staggering, from classic espresso to flute white. When opening a coffee shop, it is important to have a step-by-step plan, decide on the concept by analyzing the business model.

Concept

The concept of a coffee shop is what will differentiate you and give you an edge over your competitors. Every year open more than two hundred coffee shops across Ukraine and among all institutions you need to think of something exceptional, analogues that will not be on the Ukrainian market. This is the key idea, around which you write the strategy of the enterprise.
The product. At this stage all features are taken into account: the type of beans, types of coffee and coffee drinks. Manager is guided by either mass sales, or exclusivity/inclusivity of the product. Remember, you have to be the best in the coffee business, so do not neglect the quality of raw materials.
For a successful launch, we have to understand for whom we are creating a product, who are these people and what are their preferences? A comprehensive marketing strategy comes to the rescue.
Audience. Social media is a fundamental tool for attracting visitors. Social networks such as: Instagram, Facebook should be the default, but Tiktok will help to attract a younger target audience. It is important to analyze the purpose for which the client visits the institution. For the average office worker, it is important to quickly get their aromatic coffee, tasty muffin, and then run away on business. Coffee gourmets appreciate the alternative brewing, exotic varieties of coffee and creativity in general. For a business meeting, the interior, atmosphere and location of the establishment are important.
Interior design. In the case of independent opening of the institution, there is a possibility of losing the budget due to lack of control and irrational use of materials.
One of the key points is what you create. It can be a mono-brand establishment, where you create a concept, think through the details and implement the project. It can be a franchise project, which should be chosen according to several criteria: the payback period, the amount of investment, the amount of net profit and the support of the franchisor.
Open a pizzeria turnkey

Premise for a coffee shop

Bitter truth: The landlord won’t wait for your branding, finding a designer for the project and creating a logo. You must clearly visualize your product, find the right space and start renovations the next day, and launch an advertisement about the opening a month later. If you already have a ready concept, then you can go in search of the perfect space. On average, it takes a week to a month to analyze the location, the people around you and their preferences. Pay attention to the places where there was a public catering, as a rule, there are all the necessary conditions. It is desirable that the future coffee shop was located in crowded places, on the first line of houses, because through it will be pedestrian traffic. We recommend choosing stationary objects, they are more reliable than the street pavilions. Find a suitable space on the website OLX, not forgetting the risks and unscrupulous agencies. Mistake with the premises is not fatal, but quite problematic for the speed of the project.

Repairs

Suppose you’ve decided on the concept, chose the room and want to implement the project as soon as possible. You found contractors and it’s time for repairs. The importance of interior design for the success of the coffee shop is quite large. It is important to remember: a certain interior attracts a certain target audience.
After choosing the concept begins scrupulous work: zoning the room, determining the optimal location of communications. Is thought through a system of ventilation and lighting. The contractor comprehensively collects technical and stylistic moments of the interior. All stages are accompanied by regular measurements and comparisons to avoid stopping overlaps and shortcomings.
Lack of control leads to loss of part of the budget, as well as the irrational use of materials during the completion of the object. The novice entrepreneur is usually busy drawing up contracts and comparing normative acts of the current current current. In this case, it is possible to invite a company to oversee all repair work.