Even before selecting the room and repair work, you must clearly decide on the concept of a hookah bar. Think about what will distinguish you from others? What proposals will fuel the interest of visitors? It can be a traditional oriental hookah house, loft style, casual or hi-tech? It is very important to consider these points and begin to implement during the launch of the project. Marketing strategy will help to analyze the target audience and the market.
Audience. Social networking is not only necessary, but also a fundamental promotion of your hookah shop. It is necessary to study what exactly the visitors expect from us: a good hookah, interior, a wide range of menu, seasonal actions. It’s necessary to promote your product regularly, by connecting creative approach in Instagram, Facebook. It is important to give customers up-to-date information about new items on the menu, bonus program. Don’t neglect feedback, because that’s where the pointers can be that will help you become the best hookah bar in the city. If you want to attract a younger target audience, it is also advisable to conduct a Tiktok, but here the main thing is to present your brand creatively and unobtrusively.
Interior design. Hookah bar design directly depends on the concept and purpose of the institution. For example, there are establishments exclusively for smoking, and at most has tea in addition. Mostly they are equipped with couches, on the floor are placed thick mats and a large number of pillows. The second type is quite common in the Ukrainian market. In fact, these are cafes, which have in addition to hookah: a wide range of menus, drinks and other entertainment. In this case, the institution may look like a lounge area up to the club, providing the appropriate services.
One can often hear the question of how to open a hookah bar and what is the most important thing in this business, so that it brings profit. The choice of premises is a responsible step, because the profitability and popularity of the establishment depends on it. When selecting the premises for a hookah barbeque, you should take into account a number of features: the location, pedestrian traffic, the vivacity of the area. Take into account whether there are other hookah houses near the premises. If the traffic is big enough, as in the city center, then it will not be a particular problem. In the case of a small population of the place, to open one more hookah house in the neighborhood will not be the best solution. It is desirable that the room is located near public transport.
However, you should not avoid the neighborhood with cafes, fast food restaurants, because neighboring establishments for hookah houses bring only benefit. This gives more recognition and confidence of visitors to the hookah house.
Presenting the hookah house with a ready concept, pay attention to the area, the guests should not be crowded. The room should fully meet the requirements of the services, as well as have a powerful hood. Otherwise, no one will give you permission to open an establishment.

Repairs

Fundamental for a hookah bar is to have a properly located and powerful hood. Remember that it is important to reduce the amount of smoke to a minimum. Don’t forget to study the layout of the room, because you may need to redesign it. Check the location of water utilities so that in the event of a breakdown, you won’t have to damage the designer’s work. Often first-time entrepreneurs do not pay proper attention to these details, and from this lose up to 50% of the total budget. Due to the lack of time and certain employment – it is rational to entrust the repair work to a company that knows the specifics and characteristics of work.

Personnel

At the initial stage will require at least two hookah workers and two waiters. If you open a hookah room on a larger scale, then increase the number of staff sequentially. In the case of staff selection, pay attention to such qualities: friendliness, sociability, resistance to stress. It will be absurd if the staff of the hookah house does not know about the intricacies of cooking hookah. Involve employees in their work by creating a comprehensive system of staff motivation: a training course, team-building trainings, inspiring meetings with famous people in the field.

Launch of a hookah parlor

Staff is recruited, repair work is finished – it’s time to open. For further successful work it is necessary to conduct regular monitoring of finances: accounting for the volume of net profit, staff salaries, operating and non-permanent expenses.
Recoupment of a hookah shop. For a small establishment will need about $10,000. Of course, the price depends on the location, traffic. A significant advantage of a hookah shop is the cost of production. The margin is 70%, and this, in turn, is 2/3 of the income – the net profit.