Opening a pizzeria is a topical solution for opening a business. Pizza is a product that brings pleasure and profit at the same time. Just imagine: in the world in one day eaten about five hundred million pizzas. One of the leading segments of the fast food market is precisely the pizza. Let’s find out why.

The concept of the pizzeria

Before you start the project, you need to decide on the concept of the pizzeria. It is important to decide on the format: to take away, a full restaurant or a food court? This will allow you to clearly understand the plan and execute it properly.
Your product – the face of your institution. No amount of design or location will save your restaurant if you can’t guarantee the quality and taste of the food. Think about your product: what will be unique, how it differs from others. Remember, you must guarantee the quality and taste of the product, so do not neglect the quality of the raw materials.
Suppose we created a quality and impressive product, but for whom? We must understand our target audience, their age and preferences. It is important to follow a marketing strategy.
Audience. Keeping up with social media will help in analyzing the target audience. It is necessary to understand: what exactly do clients expect from us? Perhaps a unique interior, regular promotions or delicious food. Pizza is a universal product, and suitable for family consumption, a quick snack, spending time with friends. You should not neglect theme days and seasonal menu novelties, because it fuels the interest of regular customers and attracts new ones. Keep track of the profitability of the action, and also come up with a short and clear slogan for the action.
Interior design. The main nuances to consider when developing a design project:

The basis of the color scheme of the pizzeria are light, positive colors (orange, green, yellow, red, white).
Comfortable furniture, where visitors can not only enjoy the meal, but also feel comfortable.
The presence of children’s furniture will attract customers with children.
Emphasis on interior details that create comfort (photos, live plants).
Create the interior based on the format of your institution. It can be quite problematic and costly for a novice entrepreneur to design an interior due to irrational use of materials and lack of control.

Location for the restaurant

The selection of premises is the key issue of opening a fast food restaurant. You must have formed: the concept, branding, logo, because you need to clearly imagine the institution and understand whether it will fit under a certain space. When searching for space, consider: the business of the street, the first line of houses, because through the institution should be a large pedestrian traffic. Do not forget about the technical part: a warehouse, restrooms, dressing room. Find the premises can be found on the site, but take into account the possible risks, unscrupulous landlords and agencies.Open a pizzeria turnkey
Remember, in order to make sure the location and the activity of traffic, you should analyze the location, study the people and their habitual activities. As a rule, this stage takes from one week to one month.

Repair work

Begins one of the most labor-intensive stages of opening the institution. You have successfully decided on the concept of pizzeria, a logo, you have chosen the perfect room, now begins repair work. It is important to find proven and reliable contractors, preferably through an architectural firm, because it gives you a certain guarantee. The contractor comprehensively collects technical and stylistic aspects of the interior, which are accompanied by regular measurements and comparison for quality implementation of the project.
It is strongly recommended to make a contract with clearly spelled out terms of work. So you can monitor compliance with the terms of work according to the tasks prescribed in the contract.
Be careful, because insufficient control of the repair work leads to the loss of the budget. It is necessary to regularly monitor the progress of repair works. In the case of lack of time, busyness with organizational matters – it is advisable to entrust this business to a company that controls and knows the specifics of the repair work.

Personnel

It is necessary to clearly understand what kind of personnel is necessary: pizzaiolo (2 people), waiter (2-3 people), dish washer (1-2 people), cleaner (1-2 people), courier (if you plan delivery service), manager, with experience in a similar position at least two years. Be prepared that there is a high turnover of employees in catering businesses. You will need time to assemble a team that will work to develop the project and aim for results, like you.

Launch

It’s time to open, because you’ve set up advertising and promotion in social networks, done all the necessary repairs, and recruited the staff. It is important to consider the amount of net profit of the pizzeria, including the planning of fixed costs, which include salaries of employees, utilities, purchase of raw materials and taxes.