Ever thought about opening a nightclub? How to open a nightclub on your own? Let’s break down the following points: buying a franchise, ready-made business and opening a place on a turnkey basis.

A nightclub is a sought-after and profitable type of business. For many years, entertainment venues have not lost their popularity. The peculiarity of this demand is that a nightclub is not only fun and dancing, but also concerts by visiting stars and DJs. What is the reason for the popularity of the business? What are the peculiarities of opening? We will find out in our article.

The concept

In opening a club the key point is the idea, the concept. Try to formulate the idea of the institution, the format, the working system, the ideology and niche in the market. You should clearly imagine the uniqueness of the institution and the advantage over others. Club business, as well as any start-up quickly rejects newcomers who want to repeat any rooted scheme.
Suppose you have created a unique concept and want to spread the word about it. How do you do this effectively? A comprehensive marketing strategy can help.
Maintaining social media is a leading role in promoting the project. It is important to maintain Facebook, Instagram regularly, connecting targeting ads. This way, your target audience will learn about the opening, the program, and unique offers.
Interior design of a nightclub depends on two components: technical and creative. For the quality of sound, the degree of lighting of the room is responsible for the first, and the second comes from: the concept that you adhere to, the implementation of design and maintaining the interest of the public to the institution. If the club is focused on concerts, pay special attention to zoning and stage decoration. If the dancing part, try to decorate the dance floor as brightly as possible.

Finding a place

Demand for entertainment depends on the choice of space. When choosing a location for a nightclub the following should be taken into consideration: the presence of traffic, convenient location, proximity to public transport. It is desirable that it was the center of the city, where life boils regularly. The optimal total area of the club is not less than 300 square meters. For a novice entrepreneur, it is problematic to rent such a space. It is possible to save on rent if you choose a semi-basement space. When choosing a space, the main thing is the state of all communications – it must be at a decent level.
Unfortunately, the landlord will not wait for your branding and creation of the concept. Remember, choose the room should be with a ready concept, because you have to clearly imagine their own institution.
You can find a suitable space on the website OLX, but be careful, take into account the possible risks. If you find a room without a commission, do not rejoice, because perhaps the amount of commission is already built into the rental price.

Renovation work

Before engaging in the interior of the club should perform a number of repairs: zoning of the room, location of communications and exhaust ducts. It is desirable to find a proven contractor, because they play an essential role in the opening of the institution. Contractors comprehensively assemble the technical and stylistic parts of the interior.
It is important to select furniture in accordance with the chosen style of the club. Below is a general list of equipment and furniture for equipping a nightclub:

• Comfortable tables, chairs
• Sound equipment (mixer board, speakers, amplifiers)
• Lighting equipment (light lasers, projectors)
• Bar chairs
• Sofas for VIP-zone
• Shelves for alcohol products and a bar counter

Taking care about the safety of visitors, you care about your own reputation. Install a good quality security system in your club: surveillance cameras, remote control with monitors, 24 hour recording, alarm system. It is desirable to conclude a contract with the service non-departmental security and installation of alarm buttons.
Quite often, due to lack of time, the novice entrepreneur can not control the repair work, and from this comes a significant loss of money. There are many companies on the Internet that provide control of repair work.

Personnel

It should be clearly understood that a nightclub will need many employees. The main ones are the administrator, promoter, art manager. It is they who choose the vector of development of the club. It is also necessary to hire two bartenders, a talented DJ and a few support staff – checkroom attendant, cleaner and janitor.
As mentioned earlier, do not neglect the safety of visitors. Carefully consider hiring security guards, because they must have hand-to-hand combat skills and have an imposing appearance for the safety and comfort of visitors.
Maintain a friendly atmosphere in the team, in every way encourage each employee. From the receptionist to the janitor, everyone should be motivated and feel comfortable. Your concern, as an entrepreneur, will ensure the cohesion of employees and no empty competition.