Sushi bars have long occupied a central place in the catering niche, besides, customers in this segment have long been formed. Sushi is not only a tasty dish, but also quite healthy. Due to the variety of products the dish becomes rich in various minerals and vitamins. Opening a sushi bar has a number of advantages: high profitability, high demand for the products and a free niche in small towns.
The concept
Do you have an idea for opening a sushi bar? The next step is to define the concept. This should be approached with the utmost responsibility and care, because you choose a vector of development. It is important to understand: what you create, and most importantly for whom?
It is worth considering the main areas:
Sushi bar format “take away”. A reasonable option for testing the business. This will help the novice entrepreneur to see the specifics of the work, and to understand whether the business idea for sushi. In this case, rent a small room. All dishes are packaged in branded packaging, and the customer successfully picks up the order. In the event that things go profitable, it is possible to invest in opening a full-fledged restaurant.
Opening a full restaurant of Japanese and pan-Asian cuisine. This option is the most expensive: the selection of a large room, the selection of staff, the purchase of equipment and furniture. However, it can be the most profitable, because you can serve a larger number of visitors.
Opening sushi delivery. One of the most economical options. Picking up space with a kitchen, debugging the processes. Dishes are packed in branded packaging and delivered by courier throughout the city.
Determine your target audience, implement a comprehensive marketing strategy. Social media outreach is an essential element of launching a project. While renovations are underway, start making a statement about your establishment. With targeted advertising, seasonal promotions, and a unique bonus program. Do not waste time for promotion, you should know about you even before you open.
Interior design. Remember, regardless of the concept of the sushi bar, it is important to have a good light in the room. The interior of the room is decorated according to Japanese decor: themed decor, white walls and dark furniture. You can decorate the interior with thematic details, live plants. Customers especially appreciate the practicality and originality of the design of the room. However, do not forget that the optimal turnover of the hall is one of the fundamental conditions for the profitability of the enterprise.
Commercial space
How to Open a Sushi Bar? Important in the choice of premises is its location. Rational option would be premises located near universities, business centers, on streets with high traffic. The room is found. Now we pay attention to the technical part: toilets, storage and checkroom, utility room. You can view the room on the site OLX, but be aware of the possible risks of bumping into unscrupulous landlords and agencies.
Found a room without a commission? Do not rejoice hastily, perhaps the amount of commission is already included in the rental price, and you will learn about it only when signing the contract.
Repair work in the room
After selecting the concept, you can safely proceed to its implementation. You can find contractors in architectural bureaus. It is strongly recommended to draw up a contract with specific conditions of work. You, as the customer, can safely control the financial relationship on the fact of performance, as well as compliance with the terms of work according to the tasks prescribed in the contract. Indeed, it is quite possible to decide on their own the arrangement of tables, the choice of style, design. However, with regard to the location of communications, the choice of exhaust ducts, kitchen equipment, this issue should be entrusted to the technologist of the restaurant production.
The novice entrepreneur, as a rule, is busy drawing up documents. In this case, it is possible to invite a company, which will monitor the progress of repair work.
Search and selection of staff
To open a small sushi bar, which will be in demand even in a small town will require a sushi chef, a kitchen assistant and two waiters. Sushi chef is not easy to find, but it is from him depends on high quality Japanese cuisine. Do not neglect the manager and accountant of the institution. In the case of home delivery of dishes, you need to conclude a contract with a courier service. Remember that in catering establishments there is a large turnover of staff, and you will need time to build a team of engaged people.
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